Italian craftmanship holds a sum of prestige that is unmatched all over the globe. Particularly Firenze, where Rinascimento was actually born, with its historical art shops, has been elected for five hundred years as the ultimate capital of high end manufacture.
Guccio and Alessandro belong to one of the best know dinasties in fashion world, their great-grandfather, Guccio Gucci founds an art shop in1920 that will become the universal symbol of italian taste. Still in their young years they take part together with their grandfather Aldo and their father Giorgio, to the growing successes of a griffe that will become a true myth of fashion, valorising the secrets of a precious manual tradition with new technological innovations.
